Enhancing Lives

ASEEL REAL ESTATE
Reliability | Technology | Transparency
Enhancing Lives
Who We Are
Introduction
About Aseel Real Estate
Aseel Real Estate is a pioneering Riyadh-based development company driving transformative mega-projects across the Kingdom. With a formidable portfolio valued over 5 Billion SAR, we focus on creating large-scale, high-value commercial, retail, residential, and mixed-use destinations that shape modern urban living.
Operating as a full-cycle development platform, Aseel leads every phase of the project lifecycle—from initial concept, feasibility, and design management through to construction delivery and launch. However, our vision extends far beyond breaking ground. As an end-to-end full development solution leader, we seamlessly integrate our core development expertise with specialized leasing and world-class property management.
This comprehensive approach ensures that every multi-million and multi-billion Riyal investment we create not only redefines urban landscapes but sustains operational excellence, protects asset value, and maximizes long-term financial returns.
≥ 900K m²
Total Developments
≥ 5 Billion SAR
Aseel Developments Value
≥ 100K sqm
F&B/Retail Developments
≥ 500K m²
Offices Developments
250K+ sqm
Managed Area
37K sqm
Residential
Leadership
Ownership — Aseel Holding Founder and CEO

Eng. Faisal Bin Suliman Al-Rajhi
Founder & CEO
As a vanguard of the Saudi business landscape, Eng. Faisal Bin Suliman Al-Rajhi combines a legacy of family business excellence with a sharp, modern vision for developments and hospitality. As the sole owner and Founder of Aseel Real Estate, he leverages decades of high-level strategic oversight to drive the company's expansion and solidify its standing as a market leader.
Eng. Faisal's expertise is rooted in a deep understanding of market dynamics and investment structuring. He possesses a proven ability to identify high-potential opportunities and navigate complex negotiations to achieve sustainable, long-term growth. His leadership style focuses on turnaround strategies and new business development, ensuring alignment between operational execution and overarching business goals.
Prior to founding Aseel, Eng. Faisal played a pivotal role in the expansion of Al-Rajhi Holding, serving as CEO and Group Vice President. Under his stewardship, the Group witnessed rapid growth and diversification of its investment portfolio.
Board Memberships & Strategic Influence
Our People
Aseel Real Estate Management
Our success is driven by a diverse team of dedicated professionals. Each member brings unique expertise and a passion for excellence, delivering exceptional results across property management, leasing, and development.
Eng. Tareq Hashim — Managing Director
With over 21 years of experience across architecture, engineering, project development, and finance, Tareq brings an integrated, end-to-end perspective to Real Estate investment and delivery. His background spans project origination, feasibility analysis, capital structuring, design and construction oversight, and execution management. At Aseel, he leads the company's JV-led, capital-efficient development strategy, focusing on disciplined capital allocation, strong governance, and value creation across the development lifecycle.
Eng. Mohammed Yousef — Projects Director
More than 23 years of experience in giga projects in various fields of construction projects, infrastructure and superstructure, O&M, Assessment projects, residential, hotels, malls, PMC roles and real-estate field. Memberships and certifications in Contract Administration, Value Engineering, Arbitration, Chartered Institute of Buildings, Adjudicator, PMP, RMP, FIDIC contracts, Facility management and professional and consultant Engineer.
Faisal Tahseen — Chief Financial Officer
An expert in his field, Faisal has more than 15 years of progressive experience in financial management and financial reporting with a Big 4 background. Member of the Institute of Chartered Accountants of England and Wales and Fellow member of Association of Chartered Certified Accountants, UK. His background covers strategic planning, forecasting, cash flow management, ERP and system integrations, analytics, accounting, finance, procurement and human resources.
Essam Emara — Director of Property Management
Essam Emara is a highly experienced Property Manager with over 19 years of success in the Property Management sector. He holds an M.B.A from the Arab Academy for Science, Technology & Maritime Transport and a Bachelor's degree in Law from Ain Shams University. Recognized for his ability to enhance tenant satisfaction, optimize operating expenses, and increase profitability. Certified in Real Estate Property Management from Cornell University.
Khalid Alharbi — Head of Leasing
Active in Saudi Real Estate sector since 2019. Started in mall operations at Arabian Centres, moved into property and facilities management at Al Saedan, and now leads leasing at Aseel United since Nov 2023. Drove asset performance by aligning mix and pricing to demand, coordinating with design, and partnering with marketing to lift occupancy and income. Brings 6+ years across operations, FM, property management, and leasing.
Our Team
Aseel Real Estate Team
Our drivers of Success — Our success is driven by a diverse team of dedicated professionals. Each member brings unique expertise and a passion for excellence, delivering exceptional results across property management, leasing, and development.
Mohsen Mohammed
Development Officer
Naif Almalki
Administrative Affairs
Naif Alsahli
Project Engineer
Khalil Owida
Property Coordinator
Khalid Mansour Alahmadi
Project Engineer
Mohammed Assaf
Construction Manager
Hussain Alblshi
Collection and Tenant Relation Officer
Sajad Kuzhicha
Operation Manager
ABDULREHMAN MEHBOOB
Mechanical Engineer
Ahmed Sami
Document Controller
Mohammed Madin
Electrical Engineer
Luay Hassan
Architect

Our Structure
Organization Chart
What We Do
Aseel Core Services and Expertise
We are a leading Development, Leasing, Property Management firm in Riyadh. At Aseel Real Estate, we are dedicated to delivering high-quality property development, management, and leasing services. We focus on a holistic approach that systematically enhances the operational efficiency, structural integrity, and long-term market value of your property investments.
Development
End-to-end Project Delivery
Development & Feasibility
Design Management
Sales & Marketing
Leasing
Specializing in comprehensive leasing
Leasing & Asset Management
Rent Benchmarking
Lease Negotiation
Property Management
Hard and soft services
Operations & Management
Facility Management
Tenant Relations
Asset Management
Maximizing Potential Returns Strategies
Property Valuation & Acquisition
Revenue Maximization & NOI Growth
Asset Lifecycle & Disposition Planning
Our extensive range of integrated services encompasses every critical aspect of project development, property operations, and leasing. From the initial conceptualization and revitalization of assets to day-to-day management, we ensure your investments remain competitive, financially optimized, and future-proofed. Our team provides tailored solutions that maximize asset potential, creating safe, welcoming, and professionally managed environments for all stakeholders.
5B+
SAR Portfolio Value
Aseel Developments Value
900K+
m² Developments
Total development area
250K+
sqm Managed
Square meters under professional management
20%+
Construction Savings
Not less than 20% on every project value
Expertise
Development & Feasibility
Design Management
Sales & Marketing
Leasing & Asset Management
Operations & Management
Proven Track Record of Delivering
Projects on Time
Within Budget
High-Quality Standards
Connections & Vendors
Funds, Capitals
Consultants, Contractors
Portfolio
Previous Project Experience
INVESTMENT | DEVELOPMENT | LEASING | PROPERTY MANAGEMENT
ASEEL manages a diverse portfolio of premium properties in prime locations, strategically positioned to maximize returns and meet market demands. Our portfolio includes: Commercial Projects — Modern office buildings, business parks, and corporate headquarters in strategic urban locations. Retail Projects — Shopping centers, retail strips, and standalone units in high-traffic locations. Residential Projects — Modern apartments, exclusive compounds, and serviced residences in desirable communities. Mixed-Use Developments — Integrated projects blending retail, office, and residential spaces for vibrant urban living.
Portfolio
ASEEL PROJECTS

Narjis View — ANB CAPITAL
Location: Al Narjis, Riyadh | Type: Mixed-use Offices & Retail
Plot Area: 46,000 m² | BUA: 88,000 m² | Status: Completed
Total Investment: 450 Million SAR | IRR: 15.3% vs 54% Achieved
Budget: Planned 224M SAR → Actual 176M SAR
Timeline: Completed Ahead of Schedule — 12 Months saved
Start: April 2023 | Planned: April 2025 | Actual: April 2024
Narjis Business Park — ANB CAPITAL
Location: Al Narjis, Riyadh | Type: Offices
Plot Area: 36,000 m² | BUA: 161,000 m² | Status: Completed
Total Investment: 750 Million SAR | Target IRR: 20%
Budget: Planned 367M SAR → Actual 287M SAR
Timeline: Completed Ahead of Schedule — 7 Months saved
Start: FEB 2024 | Planned: FEB 2026 | Actual: JULY 2025
Al Mursalat Boulevard — ANB CAPITAL
Location: Al Mursalat, Riyadh | Type: Mixed-use Offices & Retail
Plot Area: 32,000 m² | BUA: 145,000 m² | Status: Under Construction
Total Investment: 680 Million SAR | Target IRR: 19%
Budget: Planned 296M SAR → Expected 216M SAR
Timeline: Completed Ahead of Schedule — 6 Months saved
Start: MAR 2025 | Planned: FEB 2027 | Expected: AUG 2026
Aseel Resort — PRIVATE PARTNERSHIP
Location: Duriyah, Riyadh | Type: 5-Star Hotel
Plot Area: 40,000 m² | BUA: 6,000 m² | Status: Completed
Total Investment: 50 Million SAR | Achieved ROE: 40%
Budget: Planned 22M SAR → Actual 21M SAR
Timeline: Completed On Schedule — On Time
Start: DEC 2016 | Planned: JUNE 2018 | Actual: JUNE 2018
Hittin Complex — BSF CAPITAL
Location: Hittin, Riyadh | Type: Mixed-use (Residential & Office)
Plot Area: 49,000 m² | BUA: 215,214 m² | Status: Under Construction
Total Investment: 1.2B SAR | Target IRR: 14%
Budget: Planned 397M SAR → Actual 320M SAR
Timeline: Expected 7 Months Ahead of Schedule
Start: Dec 2025 | Planned: Nov 2027 | Expected: April 2027
101 Business Park — ANB CAPITAL
Location: Hittin, Riyadh | Type: Offices
Plot Area: 12,000 m² | BUA: 60,000 m² | Status: Near Completion
Total Investment: 320 Million SAR | Target IRR: 18%
Budget: Planned 112M SAR → Actual 91M SAR
Timeline: Expected 10 Months Ahead of Schedule
Start: FEB 2025 | Planned: FEB 2027 | Actual: APRIL 2026
NOL Residence — ANB CAPITAL
Location: Ar Rimal, Riyadh | Type: Apartments
Plot Area: 12,000 m² | BUA: 37,000 m² | Status: Under Construction
Total Investment: 176 Million SAR | Target IRR: 33%
Budget: Planned 75M SAR → Actual 72M SAR
Timeline: Expected 7 Months Ahead of Schedule
Start: MAY 2025 | Planned: MAY 2027 | Actual: OCT 2026
Norville — BLOOM CAPITAL
Location: Hittin, Riyadh | Type: Offices
Plot Area: 38,000 m² | BUA: 136,000 m² | Status: Completed
Total Investment: 800 Million SAR | Target IRR: 21%
Budget: Planned 375M SAR → Actual 326M SAR
Timeline: Completed Ahead of Schedule — 7 Months saved
Start: NOV 2023 | Planned: DEC 2025 | Actual: MAY 2025
BEREEZA 1 — PRIVATE PARTNERSHIP
Location: Al Nasim Al Sharqi, Riyadh | Type: Mixed-use Shops, F&B, Offices
Plot Area: 16,000 m² | BUA: 24,000 m² | Status: Under Construction
Total Investment: 47 Million SAR | Development Project
Budget: Planned 47M SAR → Actual 46M SAR
Timeline: Completed On Schedule — On Time
Start: OCT 2025 | Planned: SEPT 2026 | Actual: SEPT 2026
BEREEZA 2 — PRIVATE PARTNERSHIP
Location: Al Nasim Al Sharqi, Riyadh | Type: Mixed-use Shops, F&B, Offices
Plot Area: 25,000 m² | BUA: 28,000 m² | Status: Under Construction
Total Investment: 58 Million SAR | Development Project
Budget: Planned 58M SAR → Actual 54M SAR
Timeline: On Schedule — On Time
Start: OCT 2025 | Planned: SEPT 2026 | Actual: SEPT 2026
Curve — PRIVATE PARTNERSHIP
Location: Al Nakheel, Riyadh | Type: Offices
Plot Area: 8,000 m² | BUA: 11,000 m² | Status: Completed
Total Investment: 43 Million SAR | Achieved ROE: 68%
Budget: Planned 22M SAR → Actual 18M SAR
Timeline: Completed On Schedule — 1 Month saved
Start: JAN 2022 | Planned: JAN 2024 | Actual: DEC 2023
BOX@ — PRIVATE PARTNERSHIP
Location: Al Wadi, Riyadh | Type: F&B
Plot Area: 11,000 m² | BUA: 20,000 m² | Status: Completed
Total Investment: 40 Million SAR | Achieved ROE: 42%
Budget: Planned 38M SAR → Actual 34M SAR
Timeline: Completed On Schedule — On Time
Start: JAN 2021 | Planned: DEC 2022 | Actual: DEC 2022
Portfolio
Previous Project Experience
INVESTMENT | DEVELOPMENT | LEASING | PROPERTY MANAGEMENT

Performance
Performance Summary
Our client portfolio includes premier developers, institutional investors, and corporate property owners throughout Riyadh and the Kingdom. These partnerships reflect our consistent delivery of measurable results, operational excellence, and unwavering commitment to protecting and enhancing asset value.
20%+
Construction Savings
Not less than 20% on every Project value
95%+
Collection Rate
Industry-leading rent collection performance on due dates
90%+
Operational Efficiency
Consistently high operational service delivery standards
250K+
Managed Area
Square meters under professional management
25%+
Time Savings
less than 25% time saving 
90%
Leasing Rate
Occupancy across managed assets
97%+
Tenant Retail Delivery
On-time project completion and handover rate
100%
Security Coverage
Complete security and safety compliance across all properties
Managed Area: 250K+ Square meters under professional management
Why Choose ASEEL?
Proven Experience
Decades of expertise in Development, Leasing and Property management across diverse Fund portfolios
Asset Value Protection
Strategic focus supporting both immediate operations and long-term asset value growth
Reliable Coordination
Effective communication and relationship management with tenants and all stakeholders
Structured Processes
Well-defined operational frameworks ensuring consistency and quality at every touchpoint
Multi-Disciplinary Management
Ability to coordinate complex, integrated service delivery across all operational functions
Compliance Focus
Strong commitment to safety, security, regulatory adherence, and quality standards
COST | TIME | QUALITY — The three pillars at the center of every Aseel project.
Ecosystem
Our Success Partners
Strategic Partners
Aseel Real Estate collaborates with leading financial institutions to ensure robust funding and long-term success of our developments. Our partnerships with BSF, ANB, and BLOMINVEST reflect the trust and institutional confidence in our project pipeline.
Teams
Aseel Real Estate's comprehensive portfolio showcases successful partnerships with leading organizations across diverse sectors. Each project demonstrates our capability to deliver consistent operational excellence, financial performance, and stakeholder satisfaction. Operational excellence is directly linked to our strategic partnerships with industry-leading operating, maintenance, and security firms, as well as premier engineering consulting companies. We leverage the most effective property management platforms and cutting-edge technologies to ensure optimal results, operational efficiency, and measurable value creation for our clients.

Brands
We are proud to host a carefully curated portfolio of premier local and international brands. From leading dining and lifestyle concepts to essential healthcare and telecommunications services, our properties are designed to be vibrant destinations that drive footfall and foster long-term tenant success.
Broker Network & Global Reach
ASEEL partners with leading local and international brokers, providing exceptional market exposure and connecting our projects with qualified tenants and investors worldwide. These partnerships connect our developments with top-tier tenants, multinational brands, and strategic investors. Combining global reach with local expertise, we secure quality tenants quickly and maximize asset value.
Expanding Market Reach
Access a global pool of potential tenants and investors.
Optimizing Tenant Mix
Attract high-caliber occupants to enhance property value.
Accelerating Leasing
Streamline the process and reduce vacancy periods.
Gaining Market Intelligence
Obtain real-time insights from global and local markets.
Our proactive engagement with this network ensures our properties capitalize on every opportunity, delivering superior results for stakeholders.
ASEEL REAL ESTATE
Reliability | Technology | Transparency
Enhancing Lives
Contact Aseel Real Estate
Corporate Address
7681 Mohamed Ibn Muhaizi, Hiteen
Riyadh 13513, Saudi Arabia
Phone
+966 5735 999 19
Email
contact@aseel-holding.com
Get In Touch
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